Create a brand that feels connected to Bourbon Steak but stands on its own as a moody, speakeasy-style bourbon bar. The identity needed to nod to bourbon tradition while capturing the playful confidence of a concept owned by Steph Curry that is elegant, a little mysterious, and full of insider charm.

We designed custom letterforms that bridge to the Bourbon Steak brand while giving The Eighth Rule its own voice. A subtle dot pattern references the seven traditional rules of bourbon, with the “eighth rule” intentionally left open, because every great bar needs a little room for mischief. A dark, moody palette and rich textures create an atmosphere that feels intimate, elevated, and just a little secretive.